![]() ![]() But after the network realized that its audience really enjoyed holiday themed movies, they decided to capitalize on it, according to Michelle Vicary, executive vice president of programming and network program publicity at Crown. Hallmark’s holiday programming did not always span two months. 27, which was the first day of its “Countdown to Christmas.” This year’s holiday programming began in the fall on Oct. According to the Wall Street Journal, Hallmark has made a total of 136 Christmas movies since 2008. That’s up from 6 original holiday movies in 2010, 12 original movies in 2014, 21 new movies in 2015 and 28 new movies last year. This year, the network produced 33 original holiday movies. It and its spin-offs - Hallmark Movies and Mysteries and Hallmark Drama - are owned by Crown Media Family Networks. Holiday season is serious business for the Hallmark Channel. Let’s do the numbers on how they got there. The Hallmark Channel has spent decades perfecting its formula and has turned Christmas movies into a major source of revenue for the network. These movies might not be instant classics but they check off all the requirements for a holiday movie - they have snow, romance, and a happy ending. And we are not just talking about the classics like “It’s a Wonderful Life,” “A Christmas Story” and “Home Alone.”Įvery winter the Hallmark Channel puts out a flood of new holiday movies. ‘Tis the season for cookies, presents and holiday movies. ![]()
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